time
April 2019
duration
2 weeks
type
school project: design sprint
team
Danica Valdes / Aleeze Asif / Ola Saqour
tools
Figma / Adobe Illustrator / whiteboard / Google Forms
strategy
user research / ideation / wireframing
role
UI/UX designer
SA impact is a mobile app for Salvation Army thrift store.
We hope to engage people towards their impact of donating and motivate them to donate.
time
April 2019
duration
2 weeks
type
school project: design sprint
team
Danica Valdes / Aleeze Asif / Ola Saqour
tools
Figma / Adobe Illustrator / whiteboard / Google Forms
strategy
user research / ideation / wireframing
role
UI/UX designer
01. Research
02. Framing
03. Ideation
04. SA Impact
05. User Testing
The Salvation Army is the largest non-governmental direct provider of social services in Canada. Their general services include community camps, churches, shelters, thrift stores, and food services, to name a few.
We chose to target thrift store sales because encouraging government funding was a larger economic budget issue and private charitable donations provided would have a much smaller audience pool. People who are unmotivated to donate clothes and people who are unaware of the Salvation Army.
Salvation army’s clothes donation program is one of the most effective and environmentally friendly ways to dispose of unwanted clothing but people are unmotivated or unaware of the program.
The Salvation Army does not have a well-established online presence. Though their websites are dense in information, they are not particularly exciting, nor is the information architecture well arranged.
We thought, how might we:
Encourage people to donate?
Educate donors regarding the benefits of donating and shopping?
Inspire people to donate by exhibiting their impact?
We did a google form survey on questions regarding to how to manage unwanted clothes, donation habits, shopping in thrift stores, and experience with the Salvation Army.
We had 35 respondents, 29 of them are within age range of 18-24.
Survey result showed that more than 70% of the respondents donate or shop at thrift store regularly; 33 out of 35 (94.3%) are aware of Salvation Army.
However, there are still 40% of them have not donate or shop at Salvation Army.
With a better understanding of the target demographic, we began to diverge and ideate design solutions for the problem at hand.
We drafted out the current experience of people shopping and donating in Salvation Army thrift store.
We were thinking…
A subscription program with an award system to allow people get the latest updates on the thrift Store?
A platform to endorse community donation drives?
A profile system for donors?
A community Lookbook?
An app to connect donors to donees?
SA Impact is a mobile app that motivates people to donate by engaging them towards the benefits of donating to the Salvation Army thrift stores, giving them an easy way to track their donation history, and measure their impact.
They may also view their purchases as well as rewards in return for donating, encouraging them to return and donate more clothing.
Participants include double experts and potential SA impact users. All participants are within the target demographic, ranging between 20 to 23.
end users + UX designers
all have donation habits, but prefer other donation approaches rather than Salvation Army
User testing methods include analytical methods, heuristic evaluation, A/B testing, think-Aloud and Observation.
Users have minor problem in finding the majority of information;
Users find the layout clear and easy to navigate;
Users enjoy the cohesive branding and art direction.
Simplify the profile page.
Eliminate irrelevant information and increase font sizes;
Create more links among pages so that users can access pages other than the bottom menu bar;
Add shortcut for the QR code, such as swipe down/put the phone horizontally to access QR code.
